South Africa Bike Festival 2018

25 May 2018  -  27 May 2018

Dates: 25-27 May 2018 

Tickets on sale 25 January 2018 

2018 Sales Deck & Visitor Statistics: 


Press Release


South Africa Bike Festival and AutoTrader join forces to boost industry growth and invest in the future of South Africa’s motorcycle market


International media and exhibitions company, Clarion Events UK, is thrilled to announce, new for 2018, a three-year commercial headline sponsorship from the largest online automotive marketplace in South Africa, AutoTrader


South Africa Bike Festival, powered by Discovery Channel, is now the market leading annual showcase in the SA motorcycling calendar. The third installment returns to the legendary Kyalami Grand Prix Circuit, 25-27 May 2018.


Alongside the existing headline media partner, Discovery Channel, the three powerhouses look forward to delivering the strongest platform yet for the leading motorcycle brands, manufacturers, accessories and apparel, as well as all industry and motoring lifestyle businesses to meet upwards of 20 000 potential customers and network with the wider industry players to focus on the future of motorcycling in South Africa.


Nicole Muller, Portfolio Director at Clarion Events says; “The AutoTrader partnership brings together two of the largest motoring platforms in the live and digital spaces in South Africa, alongside international broadcast adventure and documentary platform, Discovery Channel. This alliance guarantees to drive commercial activity all year round for motoring and lifestyle brands, exhibitors and sponsors who have invested in the festival since the beginning as well as new brands looking to join and benefit from the exposure. We look forward to working with our partners in the coming months to ensure 360-degree coverage. This will be the time when engagement ignites across digital, live and broadcast to create tangible unique experiences at Africa’s leading international race circuit and convention centre. The South African consumer has the opportunity to meet the people behind the industry as well as the choice to try, test, ride and buy from a multitude of brands in a safe and controlled environment. Having worked with the AutoTrader team since 2016, we are delighted to be working even closer with a leading, forward-thinking motoring brand in South Africa who shares our vision.”


AutoTrader CEO George Mienie says, "After 25 years, we have successfully transitioned the business from print to digital and our move to support and now headline the largest live bike event of it’s kind in SA, continues our strategy to offer world-class market leading solutions for buyers and sellers of all vehicles. Our Bikes channel has grown substantially with 2 million visits in the past year so we are delighted to bring the digital world into reality for this event, another move to grow our bikes platform. As market leaders it made sense to partner with Clarion Events, the market leaders in providing connectivity and business-critical insight across communities of buyers and sellers.”


The Clarion team are also pleased to announce the official brand ambassadors, the “Voice of Choice for the SA Motor Industry” Greg Moloney, advocate of revolution in freedom, equality and mobility, “Biker Queen” Seipei Mashugane, The Association of Motorcycle Importers & Distributors in SA (AMID) and the Rainbow Mzansi Bikers Organisation (RAMBO). The combined intention for 2018 and beyond is that “united we are STRONGER and TOGETHER we can drive the industry forward”. Motorcycling can offer independence, mobility and an alternate and cost effective means of transport for SA Commuters. During these difficult global economic times, by highlighting and raising awareness of the positive impact 2 wheels can have for South Africa’s future, we can have a positive impact on environmental and economical solutions.


For further information, contact the team via or call / WhatsApp the dedicated marketing number 0615055727



Notes to Editors:


2018 Sales Deck & Visitor Statistics:  

2017 Highlights Video: 


About Clarion Events

Clarion is one of the world’s leading events organisers, producing and delivering innovative and market-leading events since 1947. In more recent times the firm has grown into a truly international business, with a portfolio of events and media brands across a range of vertical markets. Their 950 employees based in 13 offices worldwide specialise in delivering first class marketing, networking, and information solutions in high value sectors, both in mature and emerging geographies. Clarion’s customers use the range of exhibitions, conferences, tradeshows, and websites to target new business, demonstrate their products, build deeper relationships with their clients and identify new opportunities for performance improvement. They operate in stable, long term vertical industries with significant international growth potential.

About AutoTrader

AutoTrader is the leading online vehicle marketplace in South Africa.  It brings together buyers and sellers across all types of vehicles and gets over 5 million visits each month across more than 78,000 vehicles on mobile, tablet, desktop devices and apps. AutoTrader was the first in its category in South Africa to launch a fully mobile responsive website.

In 2017 AutoTrader MarketPlace was launched, solving the safety, security and financing issues in buying and selling cars privately. In addition, AutoTrader publishes AutoTrader Commercial and AutoTrader Agri magazines. relaunched in 2016, in preparation for the digital future.

Visit for more information and follow @AutoTraderSA on social media


About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across all screens through digital-first programming from Discovery VR, Seeker and SourceFed Studios, as well as over-the-top and TV Everywhere offerings including Eurosport Player, Dplay, Discovery K!ds Play and Discovery GO.


For more information, please visit